Time to test your Nutrition IQ.
Give this some thought. When do you think your
body needs nourishment? What’s the most important
time?
If you can make sure you eat the right foods at
these two times, you’ll greatly enhance your
bodies metabolic process which will help you burn
more fat and have more energy!
Before I tell you the answer I want to tell you
about a very interesting commercial I saw on TV
the other day. It was a commercial on Kashi
cereal.
Their entire angle to sell more boxes of cereal
was PROTEIN. “As much protein as an egg…now in a
bowl.” An egg has 6g of protein, a serving of
Kashi has 9-13g.
To my knowledge, no company has ever made a
comparison for cereal like this before. And my
guess is it will work. But regardless, it’s a
smart thing to do.
Why? Because ALL cereals are a bowl of sugary
crunch. Yes, Grape Nuts is a better option than
Frosted Flakes. But you’re still only getting
carbohydrates from both. And that’s not a good way
to start your day. Kashi is clearly
differentiating themselves from the rest of boxes
on the aisle.
Notice Kashi didn’t take a diet angle like Special
K or others. That’s why I like it so much.
They are appealing to a smart consumer. Someone
that knows it’s about exercise AND nutrition and
not some 6 week crash diet. That type of strategy
will create long-term, loyal Kashi fans.
So, the quiz question, what are the two most
important times of the day to eat?
I just gave you a big hint with the Kashi
commercial.
Breakfast and post-workout are the two most
important times to eat during the day.
Breakfast is where you ‘break’ the ‘fast’ your
body goes through while you sleep. So an ample
amount of carbs, PROTEIN, and a little fat is
essential. A complete, balanced meal like that
gets your metabolism revving and keeps you
satiated longer.
After your workout is very important too. You’ve
just depeleted your bodies energy stores and now
your muscles are screaming for nutrients. The
right nutrients will help you recover quicker.
It’s why we recommend Physique to our clients.
So remember, pay close attention to your breakfast
and what you nourish with post-workout. Doing so
will increase your metabolism, burn more fat, and
increase your energy!
Posted under Nutrition Tips, Weight Loss Tips
This post was written by admin on August 26, 2010

